1. Keyword analysis 

It is essential once optimising your website, that the content is keyword wealthy. However, there's very little purpose in writing keyword dense copy if the keywords don't seem to be unremarkably employed in search terms.

It is wise to stay keywords ambiguous once victimisation any SEO tool, e.g. KeywordDiscovery or Google Adwords Keyword Tool. this can permit the SEO tool to come additional suggestions, a number of which can be shocking, and ones you had not thought of.

SEO tools will permit you to envision the amount of competition for the foremost in style keywords. this can permit you to optimise your campaign for the foremost effective keyword use.

2. Link Building

A high Google PageRank are some things most sites aim for, and whereas the rule for decisive page rank is consistently dynamical the quantity and quality of links into your website invariably options.
We suggest victimisation well-thought-of websites and niche directories to link back to your site. With real, relevant content, links back to your website will extremely boost your site’s PageRank.
Some SEO tools will permit you to look at the quantity of links your competition sites contain, can|this may|this can} modify you to create certain you've got additional valid links thus it's seemingly your page rank will increase.

3. Deep Linking

While it's vital to own as several sensible quality relevant links as potential coming back into your website, it's equality vital that these attend completely different pages across your website. this can permit you to focus on additional relevant links to every specific page. can|this may|this can} not solely improve users expertise additional however will permit search engines to envision that your website has legion valid content, boosting PageRank. Sites that solely have links planning to the homepage ar usually viewed as shallow by search engines, or that the links don't seem to be real and generated by automation, reducing the sites worth.

4. Sitemaps

The website map is a crucial tool for increasing the convenience of navigation across your site. It permits net crawlers from search engines (and users) to quickly and with efficiency search each page of your web site. each page of content is thus easier to search out, reducing the quantity of clicks, each net crawlers and users got to create before reaching the specified content.

There is another version of the sitemap that's additionally utilized by search engines. XML sitemaps accommodates an inventory of all pages and embody the dates the pages were last changed. XML websitemaps ar submitted to go looking engines to assist them notice and link to any or all of the content on your site.