The Meta tags area unit within the code of the positioning. the 2 most vital meta tags area unit the outline and keywords. Meta tags summarize what the positioning is concerning and area unit still have a job within the search rankings.
The description tag is what users can scan once your page comes up in search listings and may build the distinction between them clicking on your website or not. The counseled length for the outline meta tag is one hundred fifty  two hundred characters. the outline tag ought to have some keywords inside it however mustn't be full of keywords, this could scan sort of a sentence, not a list.

Many search engines hold very little importance to the keyword meta tags thanks to “keyword overstuffing”. but all search engines still suggest adding them. once swing your list along, you would like to think about the terms individuals area unit probably to be looking for (see Keyword Research), so that they area unit diode to your website with relevant content. it's not helpful to feature too several duplicates to your website (e.g. SEO agency, SEO agencies, London SEO agency, etc) as these area unit primarily an equivalent, it's higher to choose one or 2 variations of every keyword.